Go Deep or Go Home.

It’s kind of a cliche to talk about creativity as an elusive thing. Terms like “Writer’s Block” validate our perception that inspiration can escape the gravity of our ambitions at any time. I’m less and less convinced that this is true.

It doesn’t follow that I am therefore inspired all of the time, sadly. Imagine! If I’d found the “cure” to writer’s block! And look at you; finding this blog post. Together, we’ve turned the key, and unlocked endless creativity. Sigh. It’s a nice thought. I’ve done almost nothing, except noticed a side door we can maybe squeeze through.

The sense, the essence, the flavour of creativity is a mindset. You know what focus feels like. In NLP, we might refer to it as a state. The internal “weather” of our emotional inner landscape is incredibly vivid when we feel creative. It may appear elusive, like it comes from nowhere, but we can kinda game it.

If you pay enough attention, you notice the things that get you in that kind of flow. Listening to really great music will reliable fire up my ego with enough “I wanna make something THIS good” enthusiasm. Finding quality work to inspire is easier than ever.

Of greater threat is distraction, which is (surprise surprise) easier than ever to find. Social media is gravitating further towards toxicity in many of our lives, and I’ve personally been slow to respond. Tellingly, I’ve noticed more and more great minds I admire are stepping away from the noise. Between Brexit, Trump, Inspo, and the endless chatter of not-much-at-all, there’s never been more information thrown at us more indiscriminately. It’s just noise. It seemed comedicly unrealistic when Marty McFly Jr sat down to watch 12 channels at once, but that’s literally the future we live in. As a minimum, we should be honest with ourselves about how bizarre and unhealthy our social media habits are.

My life is a little disjointed now. Kids bring endless joy, but seemingly endless responsibility. Three school runs chainsaw straight through my day, and any hope of working for hours and hours uninterrupted is long gone. But that’s just life. Most of us have reassuringly normal responsibilities, few of us can live the retreat life of the fictional artist. So that’s why it’s vital to keep that headspace intact. Keeping our creative internal weather conditions stable. I get yanked around by my schedule, but if I can stay in the right state, I can always pick up where I left off.

So I’m focusing on nurturing that space. Be ready. Be open. You don’t actually have to do anything. Thoughts think themselves. The clever bit, the real skill, is turning the volume down enough to hear them.

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